Human-Centered Strategies
Human-Centered Strategies

The secret sauce for connecting your tech to your market.

The secret sauce for connecting your tech to your market.The secret sauce for connecting your tech to your market.The secret sauce for connecting your tech to your market.

Work with us at any stage of your development.

Pre-MVP

Product-Market Fit

We work with your founding team to understand who your customers are (and/or will be), test assumptions, and validate decisions. 

At this time, we also work to frame the customer journey, documenting your full product lifecycle – so you can be deliberate about where you focus your energy first, and what's next.

Product-Market Fit

Product-Market Fit

Even before formalizing UX practices, we work with your maturing team to confirm user personas and journeys, adjusting as necessary. Next, we work to make sure your product's visual and interaction design matches your vision.

Our goal is to become a trusted partner, helping you understand what Human-Centered Design looks and feels like, as an integrated part of your product development activities.

Growth & Vision

As you prepare to scale, we collaborate with your leadership team to envision and establish a right-sized and sustainable Human-Centered Design practice. This includes developing processes, policies, procedures, organizational  model(s), hiring plans, training, maturity assessment plans, and continuous improvement.

Maturity & Evolution

Once established, we craft and execute user engagement activities to assess existing products and systems, and design next-generation experience concepts, for a consistently fresh product. 

We collaborate with your business and technical teams to assure alignment with your growth strategies and technical roadmaps. 

Not sure where to start?

An Ideation Workshop establishes the context to build a strategy together.

If you're not sure where to start, consider a full-day facilitated workshop with company leaders and key stakeholders. We start by establishing a foundational understanding of who your users are and their goals. From there we work collaboratively to build the right strategy to connect your tech to your market, and envision the way forward. 

We conclude the day with an understanding of challenges and opportunities, some concepts for what success may look like, and plan for near term actions and longer-term strategies.

Let's work together!

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Core Principles: 

1. Fall in love with the problem, not the solution

2. Clean as you go

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