We work with your founding team to understand who your customers are (and/or will be), test assumptions, and validate decisions.
At this time, we also work to frame the customer journey, documenting your full product lifecycle – so you can be deliberate about where you focus your energy first, and what's next.
Even before formalizing UX practices, we work with your maturing team to confirm user personas and journeys, adjusting as necessary. Next, we work to make sure your product's visual and interaction design matches your vision.
Our goal is to become a trusted partner, helping you understand what Human-Centered Design looks and feels like, as an integrated part of your product development activities.
As you prepare to scale, we collaborate with your leadership team to envision and establish a right-sized and sustainable Human-Centered Design practice. This includes developing processes, policies, procedures, organizational model(s), hiring plans, training, maturity assessment plans, and continuous improvement.
Core Principles:
1. Fall in love with the problem, not the solution
2. Clean as you go
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